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  • Here’s how you can choose an automotive lift

    Automotive lifts, also known as car lifts, are one of the most useful tools used by mechanics at a maintenance or repair shop because most of the work is done underneath the car. Automotive lifts can make your work easier, especially if you are working on brakes and on power train or engines. When thinking about installing automotive lifts, you need to know which type will work best for your vehicles as you need to consider the garage space and the vehicle type, and, of course, the budget.

    Here are the factors you need to consider before buying an automotive lift:

    Type of vehicle
    It is necessary to choose an automotive lift based on the type of vehicle and its weight. Every automotive lift comes with weight limitations. Buy a heavy-duty automotive lift if you own a commercial auto garage or a two-post automotive lift for household garages.

    Number of posts
    You can choose an automotive lift based on space availability and the intended use. As discussed above, heavier lifts are recommended for commercial purposes and single or two-post automotive lifts for motorcycles, hatchbacks, and sedans. Four posts can be used for pickup trucks and if you have a commercial auto garage, consider installing in-ground automotive lifts as they can be hidden in the shop floors when not in use.

    Garage slab considerations
    Once you have determined the type of automotive lifts based on your vehicle, you also need to consider the slab thickness. Experts suggest that a garage slab should have at least five inches of thickness to support the weight of the automotive lift when it is in use. You also need to consider the height of the workshop and ensure that the lift can be hoisted without any interruptions.

    Ask a specialist
    If you are still not sure about the type of automotive lift for your personal or commercial garage, it’s best to consult a specialist or a mechanic. There are many brands such as Triumph, Atlas, BendPak, and Danmar, among others, that manufacture automotive lifts of different types based on the types of vehicles and their intended use. Read their customer reviews before deciding to buy an automotive lift for your vehicle.

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  • Career options after getting a marketing degree

    Marketing and sales are the two key elements of any business. Whatever be the business, if there are no buyers for the products and services you are selling, your business will not run. People who work in marketing, try to come up with ideas and strategies to find ways to sell their products and services to people and bring business to the company. This is usually done through various techniques such as understanding the market and the target group, acquiring statistics to understand the trends, and getting other important information that will help their marketing decisions, advertising, branding, PR, and digital marketing. This proves that there are multiple departments in marketing itself and that brings many options for those who have completed their marketing degrees.

    Digital marketing
    If you have done a certification in digital marketing, then there will be many companies and many jobs for you to apply for. There are various short courses in digital marketing you can do either online or full-time or even part-time and get eligible to apply for any digital marketing role. The learning scope is huge and there is growth in the digital field. There is also a big demand for digital marketing in the market today.

    Advertising
    Advertising requires a great deal of experience but there is a huge demand for fresh talent too in this field. There is always a demand for high-energy young people in the field of advertising and you can kick start your career with any advertising agency as an intern or entry-level employee.

    Public Relations
    The professional maintenance is done through public relations to keep the image of a company, organization, or personality in the good books. Public relations is not just limited to companies but also to celebrities. It is one of the most interesting profiles in the field of marketing. You can take a job in PR firms too that take care of the PR work that has been outsourced to them by companies.

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